How effective is KEI ?

Hi All,

I've being doing a bit of research into KEI. There seems to be several methods out there for calculating KEI and also numerous products that actually do the calculating for you. Some so called experts in the field state that the higher the KEI the better chance of getting traffic while others state that the lower KEI the better - I guess its must be based on the formula being used. I have also read that KEI is not as effective as it used to be 2 years back.

1) Does anyone actually know what the industry defacto formula for calculating KEI is?

2) Based on that formula - is bigger KEI better or smaller KEI better?

3) Anyone recommend any KEI software?

4) Is the KEI still as effective of an indicator as it used to be?

Any help would greatly be appreciated.

thanks
Frank

 

It's just a ratio between number of searches and the number of web pages for give search term. It is very sensitive to changes in either of those numbers. For example, if you used the number of pages via a quoted search string you would get a much different number. It also says nothing about the value of a search term in terms of adsense bids.

The more I look the less these keyword analysis tools and techniques seem to mean.

 

mhdoc ... but there seems to be different formulas for this metric including p^2 and p^3 in different formulas... for example this one formula says KEI = (P^2/C), i.e. KEI is the square of the popularity of the keyword and divided by its competitiveness. While others use KEI = p^2/s = p / s * p (s = matches for "allintitle" p = popularity (search count)


I guess I'm just confused and need some clarity.
Thanks
Frank

 

I don't think there is any clarity In the end it's just a ratio.
I have been comparing the counts for various search terms shown by the DP keyword tracker and adsenseaccelerator. Variations of +/- 50% are common. So any ration based on them will be wildly variable.

 

I've been seeing similar numbers aswell which is what really triggered my original post. So do you think KEI is basically "hog wash" as there are no standards?

 

Have you checked out www.wordtracker.com

 

Yes that is one of the many tools I have checked. My delimna lies on whether KEI is an accurate metric and if so what is the actual industry standard for measurement.