How effective is Facebook's CPM advertising?

Discussion in 'Facebook' started by qwikad.com, May 19, 2014.

  1. #1
    Up until today I've only used Facebook's PPC advertising. I don't think it's been working all that great for me conversion-wise.

    Do you find their CPM advertising worth trying? Which one has given you better conversions PPC or CPM campaigns?
     
    qwikad.com, May 19, 2014 IP
  2. Helge Sverre

    Helge Sverre Prominent Member Affiliate Manager

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    #2
    My facebook ads have never ever paid of at all, but keep in mind the most i've ever thrown into it at once was probably 100 bucks or so.
     
    Helge Sverre, May 19, 2014 IP
  3. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #3

    I see. Well, I have been careful how much I spend on FB. My gut feeling has always been that the traffic I get from FB is crappy, but it still gives my site some additional exposure.
     
    qwikad.com, May 19, 2014 IP
  4. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #4
    It's sad that Facebook won't even start showing your ads unless they're charging you an arm and a leg. I guess, I am just going to stick with Bing Ads. Sigh.
     
    qwikad.com, May 21, 2014 IP
  5. Lord Akori

    Lord Akori Member

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    #5
    Facebook CPM is worth it if you have a large budget on the account.
     
    Lord Akori, Jun 1, 2014 IP
  6. WMADV WEBMEDIA

    WMADV WEBMEDIA Member

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    #6
    Hi,
    Facebook media buying in CPM is very effective if you know how to make high quality banners and you have the means to make a lot of banners. Only in this way you can get cheaper prices clicks.
     
    WMADV WEBMEDIA, Jun 22, 2014 IP
  7. Jake The Competition Man

    Jake The Competition Man Active Member

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    #7
    Facebook advertising is much more complex than advertising in other networks. That's because the costs are high. But if you are good in delivering your message, you can be sure to obtain cool results. I suggest to read all you can about the topic before spending money there, anyway.