How effective is adwords?

It's effective. Do proper keyword research first to make sure that your ad is what the user is really looking for.

 

it needs to be thought out and have adds that will catch the attention and when they arive at your site it needs to be really user friendly, most online viewers spend less than 60 seconds at an average site. so you realy need somthing to keep there intrest going.

 

In our opinion keyword targeting seems to be, at best, a shotgun attempt to target ads to users. With no traffic/user demographics or other origination information traffic is hardly targeted when you cannot afford the popular keywords. CPC costs have escalated out of reach for the small business owner. Advertising on large PPC networks are only affordable to Fortune 500 companies who have squeezed out small businesses by the shear brute force big money has to compete for the same keywords.

The CPC market has become unaffordable to the small business owner, Webmaster, blogger and advertiser.

Its time to seek other more affordable and alternative ways to generate targeted traffic (that converts) to your sites/ads/offers.

 

very true I agree with you but I remeber when all you needed was a clever script in your code and you could rank in the top 10 very easy......

 

very much effective for an affiliate products like from click bank and CJ

 

It can be very effective. You are able to target your customer down to a 'tee' and monitor the performance in great detail.

This applies to both banner ad and text ads.

 

Very good for getting cheap targeted traffic.

 

The effectiveness of oogle adwords depends on your bidding for your ad campaign.
If your bidding more per click then it will give more preference to your site or blog. So think once before doing the bid amount.

Moreover, facebook ad system is more effective and gets more traffic when compares to google adwords.
you can try facebook ad vouchers and check the difference.

 

Adwords is very effective, but just dont dive in if you dont know what your doing, you can lose you shirt pretty quickly trust me, I've done it. Make sure you have a big enough budget to test and that you have educated yourself before messing with Adwords.