How Effective are Bumper Stickers for Advertising, Marketing, and Promotion?

Printing bumper stickers has long been used in the USA and worldwide as an affordable effective method of advertising, promotion, and company branding.

I would like to get thoughts and feedback from other members on this topic.

- How effective do you think bumper stickers are for promoting?
- Have you ever created custom stickers to advertise or promote anything?

If you have not created custom stickers to use as part of a marketing campaign, would you consider designing printing stickers if you had an idea, company, brand, product, that you wanted to promote?

 

I would say it's like social media postings the more you post the more you reach out, the more chances you may get a lead from, I have see vistaprint sell magnetized signs to put on your car which are not too expensive. I have in the past piched to a friend to promote his services on his truck as he is often on the road and he as gotten clients just by giving out his business card, so imagine your stuck in traffic and the specific service you need is in front of you. The potential client may or may not take down the number, but imagine if he did!! that's just one more lead. So if i had my own business yes i would print bumper stickers, side panels and rear window lettering.

 

It is as effective as billboard ads. That's the long and short of it. Its effectiveness would depend on how good it made and if it targets the audience well.

 

It is best to use memorable phrases that evoke certain thoughts related to your work. I think this will always work. This is psychology. Draw attention and follow you.

 

I think perhaps it could be effective if you created something very catchy and memorable, but for the most part not a great route for initial promotion of a brand/business.

 

Too small for my taste, but I guess they can work. I do, however, think that larger stickers on the rear window or on the side of a vehicle work much better.

 

I agree, a nice catchy phrase on a bumper sticker can help to draw attention and create a memorable experience for people that come in contact with the bumper stickers. The right words, combined with the right colors and/or graphics on bumper stickers can make a lasting impression within a relatively short period of time.

 

I think bumper stickers can be effective. As a business you want to increase the brand awareness, and having bumper stickers is a way to increase the brand awareness. Using bumper stickers won't be effective in itself. It's not that you just put the bumper stickers and suddenly you get 100 new sales that day. The stickers should be one of several steps in your plan to get your business message across.

In the past I owned a cleaning business. I handed out flyers in areas where my target audience lived. Middle class and rich areas could afford this service, so I focused on them. I also co-operated with an estate agency, where they gave me details of people who were about to move. I then sent offers to these people. 20 % off for move out cleaning. It worked. And of course the agency got a percentage of every sale. On my personal car I had bumper stickers. They worked as free advertisers for me whenever I was on the roads. No need for paid advertising in the yellow pages. No no. On my company car I had a wrap with the logo and details of my business.

 

I think they are great for entertainers and small establishments. People like to represent brands and companies that mean something to them. So, the local sandwich shop yes, a dry cleaner, not so much.

 

They aren't very good for modern advertising, when most people see most of their ads on their favorite websites. I would not use bumper stickers, but I guess it could work?

 

The bumper stickers in itself won't give you 100 new customers in one day. I think that online advertising should be combined with offline advertising. Of course you could have PPC ads and optimize your SEO, but to maximize the effect you should also think of offline advertising solutions. Let's say that you run a local computer repair business. To hand out your business cards and spread leaflets can give you customers. To be on top of search engine results will give you even more customers. So I don't think that one should say that offline advertising is not effective in this modern world.