How does Yahoo determine revenue per click?

Discussion in 'Publisher Network' started by LanceT, Oct 21, 2006.

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  1. #1
    How does Yahoo determine how much you earn for an advertisement on your page? Does the advertiser get to choose the amount paid or what?
     
    LanceT, Oct 21, 2006 IP
  2. Riboflavin

    Riboflavin Well-Known Member

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    #2
    The advertiser bids how much they are willing to pay per click, yahoo takes a cut, and you get the rest.
     
    Riboflavin, Oct 21, 2006 IP
  3. Jelf

    Jelf Banned

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    #3
    using an 8 ball lmao
     
    Jelf, Oct 21, 2006 IP
  4. LanceT

    LanceT Peon

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    #4
    couldn't the advertiser just bid really low? What effect would that have?
     
    LanceT, Oct 21, 2006 IP
  5. bigrollerdave

    bigrollerdave Well-Known Member

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    #5
    They can bid as low as 10 cents and if they bid low your revenue will drop
     
    bigrollerdave, Oct 21, 2006 IP
  6. Riboflavin

    Riboflavin Well-Known Member

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    #6
    Then other advertisers would outbid them, and since the high bid is what shows, the advertiser bidding the lowest wouldn't receive any clicks.
     
    Riboflavin, Oct 21, 2006 IP
  7. IamNed

    IamNed Peon

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    #7
    I have a yahoo publisher site in a fairly high paying category and I was getting some MFA low bidders when I knew there were much higher bidders who could have occupied my ad space. Stupid subdomain info sites which bid 11 cents per click. I filtered those out.
     
    IamNed, Oct 21, 2006 IP