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How does the CTR gets affected by the use of same keyword for more than once

Discussion in 'Google AdWords' started by poojaatvs, Sep 26, 2006.

  1. #1
    If keyword is duplicated with in a Campaign then how will be CTR Affected?

    And if the keyword is used more than once outside the campaign ...then how
    SEMrush
    does it affects the CTR?
     
    poojaatvs, Sep 26, 2006 IP
    SEMrush
  2. kevingibbons

    kevingibbons Guest

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    #2
    The CTR shouldn't be affected but an individual ad obviously won't get as many clicks and impressions as they will be rotated with your other ad's.
     
    kevingibbons, Sep 27, 2006 IP
  3. Micromag

    Micromag Well-Known Member

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    #3
    Avoid using of the same exact keyword competing in two different adgroups/campaigns points in a same account.

    If you put the keyword in 2 different points it will take twice the time for you get a relevant period of statistic to take decisions regarding optimisation about this keyword - and also you need to evaluate it two times for the same keyword.

    Notice that the keyword tool tells you that a keyword already exist in the same campaign before adding it - so is easy to avoid adding a repeated keyword at least to the same campaign.
     
    Micromag, Sep 27, 2006 IP
  4. bluesync

    bluesync Peon

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    #4
    Do it and tell us.
     
    bluesync, Sep 27, 2006 IP
  5. poojaatvs

    poojaatvs Peon

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    #5
    Are You Talking of overlappings that is shown by keyword tool?
     
    poojaatvs, Sep 27, 2006 IP
  6. seodelhi

    seodelhi Active Member

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    #6
    The problem with duplicate keywords is that in such cases your higher CTR ad will show up more without being too relevant to your duplicated keyword.
     
    seodelhi, Sep 28, 2006 IP
  7. Micromag

    Micromag Well-Known Member

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    #7
    Yes.
    .
    .
     
    Micromag, Sep 28, 2006 IP
  8. Art

    Art Peon

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    #8
    I was thinking about this the other day - are there any tools for removing or finding duplicates in many large campaigns quickly?
     
    Art, Sep 28, 2006 IP
  9. seodelhi

    seodelhi Active Member

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    #9

    Google is working on this. I read it on their blog.
     
    seodelhi, Sep 28, 2006 IP
    Art likes this.
  10. Art

    Art Peon

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    #10
    Cheers for that!
     
    Art, Sep 28, 2006 IP
  11. Micromag

    Micromag Well-Known Member

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    #11
    Is not a quick way, but you can run a keyword report on the following columns:


    Campaign | adgroup | keyword

    alternatively to the process above you can select and copy the entire keywords from your account using the AdWords Editor Software.

    so you export is as .xls or .cvs and create a pivot table from the results in Excel with the following format:

    keyword | count of keywords

    configure the "count of keywords" to do not show count as "1" so it will only show duplicated keywords (count = 2,3, ...)

    get the "keyword" column and paste it on the search criteria on keyword search tool or filter of AdWords Editor and you will see the duplicated Keywords on your account, so you can decided witch one to delete.
     
    Micromag, Sep 28, 2006 IP
    seodelhi likes this.
  12. seodelhi

    seodelhi Active Member

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    #12

    Awesome! Many Thanks.. Let me try it.
     
    seodelhi, Sep 28, 2006 IP
  13. Micromag

    Micromag Well-Known Member

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    #13
    Forget this procedure above, The new Released AdWords Editor 2.0:

    http://services.google.com/adwordseditor/index.html

    Has a very practical tool so search Duplicated keywords.
     
    Micromag, Oct 4, 2006 IP
  14. seodelhi

    seodelhi Active Member

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    #14


    Oh! that is great, when did this new version got released.
     
    seodelhi, Oct 4, 2006 IP
  15. seoindia

    seoindia Notable Member

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    #15
    seems to be a great tool, thanks.
     
    seoindia, Oct 4, 2006 IP
  16. sarathy

    sarathy Peon

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    #16
    It is a great tool., But does not help to optimize CPM based campaigns and image based campaigns :(
     
    sarathy, Oct 4, 2006 IP
  17. seodelhi

    seodelhi Active Member

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    #17
    An image upload tool is needed too in adwords editor.
     
    seodelhi, Oct 4, 2006 IP
  18. Micromag

    Micromag Well-Known Member

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    #18
    Micromag, Oct 4, 2006 IP
  19. Art

    Art Peon

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    #19
    I never got to thank you for that procedure you posted above - cheers for that!

    This new editor is great though, I had always assumed Google had abandoned any work or progress on that editor and never sought to make it a serious tool but now it's becoming something that'd be worth good money if it was sold separately.
     
    Art, Oct 4, 2006 IP
  20. Micromag

    Micromag Well-Known Member

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    #20
    yes, very true/

    but don't give them this idea :D
     
    Micromag, Oct 4, 2006 IP