Can someone give me an explination as to what exactly pay per click advertising is and how does it work?
I can give you a very basic low-down hopefully someone can give you a better explanation. Pay-per-click (PPC) advertising programs allow you to create campaigns that allow you to get incoming traffic. You pay for ever click on your link. Companies like Google offer adwords. These are the banners you see on the right side under sponsored links. So if you create a campaign with Google and your link shows up on the right and I click it, you will pay for that click. Pretty much you pay google for every click on your link that is shown on the right.