I was wondering, how does Overture search count relate to number of people who search for a given term on Google? Let's say a term has 1000 Overture count, would the Google monthly search count be the same? Twice as big? Ten times as big? The same question could be asked for MSN search. For example, I am on first position on MSN for a search term with 4000 Overture count, but no hits at all. Not even one.
You question is excellently timed. There has been much speculation about this and many estimates, however the results have been less than accurate. Now, because of the release of the AOL sample set search optimizers and researchers have their pest opportunity yet to predict this behaviour. Here is a recent example: http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/ _
Thank you for the link. However, the statistics posted there are wrong. They don't take into account the number of people who do not click any of the search results. Based on my own calculations from teh AOL data, over 30% of people do that!
imho Only way is to use adwords and overture to see right search count. Otheriwse its all hit and trial and none of them are right,relevant or related to each other. Lot of variation are there in there figures.
yahoo and google also target different audiences. More tech oriented people use google thus the difference in "click rate" is going to be higher for high tech terms. In other words it's nearly impossible to answer the above question.
OK, thank you for all the answers. I got two hits from MSN so far, waiting to be indexed by Google and Yahoo.