How does my marketing resume look? Feedback appreciated.

Discussion in 'General Marketing' started by dbrown6006, Jan 9, 2012.

  1. #1
    Thanks for taking a look at my resume. I'm currently under-going a very hectic job search for a management position in marketing. If you would take a look and give me feedback about my resume and how I could improve it, or what positions sound right with my experience level I would really appreciate it. Right now my resume is 2 full pages. The format may be off due to pasting so please overlook that. Thank you.


    Profile __________________________________________________ ___________________________

    A results-driven, team-oriented professional with over four years of marketing management experience with a proven record of accomplishment in managing high performing teams of up to fifteen. Extensive background in marketing & sales, traditional media and new media marketing, management, technology, and healthcare at a Fortune 500 company.

    Core Competencies and Skills __________________________________________________ ________
    Marketing & Sales
    Multi-Media Marketing
    Market Research
    Strategic Planning
    Campaign Management
    Web Development
    Project Management
    Management & Leadership
    Organization Development

    Professional Work Experience __________________________________________________ ________

    Marketing Manager, Digital Media:
    (June 2011 – Present)
    Managed marketing projects to achieve demand generation through digital media, social media, SEM/SEO, PPC, email marketing, web analytics, and website usability. Maintained communication throughout projects with senior management to ensure marketing activities aligned with business goals.
    • Researched, developed, and implemented marketing campaigns that sought to enhance the company brand over competitors in medical and non-medical healthcare markets.
    • Analyzed and determined potential marketing opportunities and factors affecting service demand across nine different healthcare divisions in California, Utah, Nevada, and Arizona.
    • Assessed digital media marketing campaigns to determine ROI and identified new channels to optimize ROI and fuel revenue growth.
    • Developed internet search marketing strategies that included Feed Optimization, Social Media, PPC advertising (Google AdWords) and oversaw SEO optimization including, article distribution, blogs, Facebook, LinkedIn, Wikipedia, and YouTube.

    New Media Consultant:
    (Nov 2011 – Jan 2012)
    Developed new multi-channel marketing plan for several dental practices, including restructure of company internet marketing strategy, social media presence, content creation, and web development.
    • Managed client SEO strategy and web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions, and funnel analysis.
    • Developed Facebook and Twitter business pages and engaged with the community, while using search features and RSS to find like-minded people.
    • Created company website and integrated web content to increase online presence.

    VP of Marketing and Events:
    (Aug 2008 – Jan 2009)
    Led a series of marketing projects and events, which sought to recruit membership, promote brand, and enhance communication between different ----- Chapters.
    • Managed marketing projects utilizing social media marketing and traditional marketing to increase brand and sponsorship.
    • Developed a wide range of marketing tools, including promotional materials, direct-mail pieces, and web content.
    • Led the designing/executing of themed events and organized registration of new membership.

    Behavioral Therapist:
    (June 2007 – Jan 2009)
    Assessed patients, designed data collection systems, and provided one on one therapy with patients, while maintaining detailed daily records of the ongoing progress.

    Marketing Project Manger:
    (Dec 2004 – Aug 2006)
    Developed marketing campaigns to increase multiple restaurant sales; analyzed market demographics, surveyed target markets and opportunities, and advertising placement.
    • Developed company website and online presence through development of multi-phase online campaign. Quickly introduced management to new media marketing to expand client base.
    • Planned and launched an integrated, multi-channel campaign utilizing web marketing, TV and radio advertisement, print, email, promotions, contest, direct mail, flyers, loyalty programs, and event sponsorship.
    • Surveyed market demographics and executed advertising, pricing, new product rollouts, and reporting. Created highly effective systems to track ROI of all marketing spends.
    • Increased sales and client base by bringing arcade and bar department in-house for restaurant. Drove over 20% increase in territory sales in each location.

    Manager/Marketing Manager:
    (Aug 2003 – Nov 2004)
    Managed a staff of up to fifteen employees for restaurant level daily business and marketing initiatives to increase total productivity and sales.
    • Managed in the areas of marketing, evaluations, promotions, and customer relations.
    • Responsible for marketing research, marketing content, digital media, print advertisement, and integration of media to increase the size and profitability of the customer base.
    • Improved productivity by initiating systems for accountability and employee-training programs to enhance customer service and increase profits through suggestive selling.
    • Developed and implemented consumer research designed to improve results of our sales promotions.

    Education __________________________________________________ ________________________
    Master’s in Organizational Psychology - emphasis on Organizational Management and Leadership
    ------ School of Management, ---- International University, (2011)

    Bachelor’s in Psychology
    Minor in Digital Cinema Production
    ---- State University, San Francisco (2009)

    Technical Skills __________________________________________________ ____________________
    New Media Marketing, Web Analytics, SEM/SEO, Social Media, Photoshop, Final Cut Pro, HTML
    Web Development, MS Office, MS Project, MS PowerPoint, Access, Excel, Mac OS
     
    dbrown6006, Jan 9, 2012 IP