Search engines used to return results based only on how often keywords appear in a website or in the meta tags of a website. Google, however, is a much different animal. Google has developed an advanced search technology that involves a series of simultaneous mathematical calculations that typically occur in under half a second and without human intervention. At the heart of the Google technology is hypertext-matching analysis and PageRankâ„¢ technology developed by Larry Page and Sergey Brin. Lets examine how Google works.
search engine uses keywords to search the specific term. so of course, keywords matters a lot for a site's marketing and seo purpose. you should add keywords related to your site's content. any search engine will first look for good keywords to search content.
when you've found the keywords that fit with your blog posts, you can make your blog get a better position by placing the right keywords.
Here is a great video by matt cutts showing how google keyword searches work youtube.com/watch?v=BNHR6IQJGZs
Keywords are the backbone of your site, they also determine the fact of how much business you will be doing after you have made your site by determining the amount of traffic that will be coming to your site via searches. Pay close attention when it comes to researching for the keywords.
key words play a vital role in generating traffic to your site and thus bringing potential clients to your website. Therefore you need to be extra cautious in deriving the keywords appropriate for your business.