I have a site that I noticed gets about 50% of its traffic on mobile devices. The site's revenues are completely from AdSense and there is no mobile site. What kind of impact would creating a responsive/mobile-specific site have on my ad revenues?
don't get you at all. i mean, i get topic question: how does it affect revenue... it's pretty obvious, having a mobile version of your site will double visitors and hence double your money. you can create one or you can try some solutions like UniMobile from Epom market.