How does Google Pick Snippets for Your Pages to Show in Search Results?

Finally Google has shown how it picks the snippets. This is a gem worth keeping an eye one. Just imagine the possibilities if you could control the snippets that google shows for your website. (No I am not affiliated to that site).

Thank You

 

Very interesting read. Thanks for sharing that.

Alex

 

They don't always use the snippet in your meta description tag. It depends on the search term.

You should try to create a snippet that matches your main keyword and/or page title. Then they are more likely to use it.

 

Google's Matt Cutts did a video blog of this exact topic two weeks ago: http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/

 

When the keyword in title and opening statement match, they are more likely to use it.

 

Google simply takes what it needs, there are many things that it pulls from:

1. Title Tag (H1)
2. H2's - H6's
3. Meta Description
4. Page Content
5. Keywords in URL

These are just a few things Google will pull from...there are many other factors

 

Use all keywords of title tag in description tag & limit character length upto 150 characters including spaces......