Hi all, I wonder how does google determine how much to pay for click, why some clicks worth $0.10 and others $5 ???
The advertiser bids a certain amount they are willing to pay, the AdSense publisher sending the click gets a percentage of that click value. Google probably varies the rev share based on what their stakeholders want.
My guess is 80% of the money. I thought I read somewhere. Something like if the advertiser pays 0.05 $ then google passes 0.04 to the publisher and keeps the rest.