How does Google Adwords decide which ads will appear higher in ranking?

Discussion in 'Google AdWords' started by kumarkunal, Jun 27, 2012.

  1. #1
    [FONT=arial, sans, sans-serif]How does Google Adwords decide which ads will appear higher in ranking? Is there any tutorial on this?[/FONT]
     
    kumarkunal, Jun 27, 2012 IP
  2. redrum23

    redrum23 Peon

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    #2
    search the adwords help section for a more detailed explanation on this. basically it's based upon your quality score, which is a combination of different criteria that google uses in order to determine how relevant your ads/keywords/landing pages are to the user's search.
     
    redrum23, Jun 27, 2012 IP
  3. katewilson

    katewilson Peon

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    #3
    Search adwords on goole......What's its daily clicking..
     
    katewilson, Jun 29, 2012 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #4
    Short answer: ads are ranked based on formula QS x bid. There may be a bit more to it but this is the basic formula that Google and others have made public. Longer answer: read Adwords FAQ.
     
    Lucid Web Marketing, Jun 30, 2012 IP
  5. Mystique

    Mystique Well-Known Member

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    #5
    From my standpoint, I believe that ads that rank higher are simply those that pay more to get listed on top of all others.

    Money is not longer sticking to their own principles but to money, as simple as that.
     
    Mystique, Jun 30, 2012 IP
  6. psharma

    psharma Prominent Member

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    #6
    Ad Rank = (Quality Score) X (Your Max Bid)
    so you can increase your ad rank by either improving your quality score or by raising your max CPC.
    How to increase your quality score is again a detailed topic, you can google for it.
     
    psharma, Jul 3, 2012 IP
  7. hummer990

    hummer990 Peon

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    #7
    Search Google. There is a lot of information about this and a number of factors involved.
     
    hummer990, Jul 3, 2012 IP
  8. mohu

    mohu Peon

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    #8
    QS + Higher Bid
     
    mohu, Jul 4, 2012 IP
  9. desper

    desper Greenhorn

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    #9
    QualityScore*MaximumBid
     
    desper, Jul 17, 2012 IP