How does Ebay do it?

Discussion in 'Search Engine Optimization' started by kimbeckers, Nov 19, 2008.

  1. #1
    How is it that products that are listed on Ebay end up in the search results on Google and other search engines? Is it set up similar to an RSS feed or does Google just check the site so often that they know about the new listings? How do they do it? How would you mimic what they do for an auction site similar to Ebay?

    ANy insight is greatly appreciated.

    Thanks,
    Kim
     
    kimbeckers, Nov 19, 2008 IP
  2. mbomb

    mbomb Well-Known Member

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    #2
    They have established so much credibility and respect by google that google visits them all the time and always ranks their stuff high.
     
    mbomb, Nov 19, 2008 IP
  3. Perma

    Perma Peon

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    #3
    When your content is changes frequently, Google will crawl it more frequently. Look at Digg as another example; I've seen new listings being displayed in the same minute as posting.

    If the Google Bot crawls your site and notices a change, it'll keep crawl it agian- but sooner to see if the content changed. It'll keep doing this until it finds the appropriate interval for your specific site.

    Keep updating and good luck!
     
    Perma, Nov 19, 2008 IP
  4. vansterdam

    vansterdam Notable Member

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    #4
    I don't think it's really possible to copy what ebay has done. For years they have been the premier auction website. So they have gained a ton of backlinks and a ton of users. Another auction type website would struggle to achieve what ebay has.
     
    vansterdam, Nov 19, 2008 IP
  5. kimbeckers

    kimbeckers Peon

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    #5
    Yes, I agree with you 100% that it would be difficult to compete with Ebay but it seems that they are able to do it because they have built up so much creditability as far as the big G is concerned?
     
    kimbeckers, Nov 19, 2008 IP
  6. Sacramento Website Design

    Sacramento Website Design Peon

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    #6
    Personally I take advantage of that by posting products and services from time to time on Ebay that I can't seem to push up on the front page.
     
  7. nickyj83

    nickyj83 Well-Known Member

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    #7
    Its the same here on DP, i have seen many new threads appear in googles results just minutes after being posted!
     
    nickyj83, Nov 19, 2008 IP
  8. PHPGator

    PHPGator Banned

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    #8
    If you really want to do an auction type site, you have to go more niche oriented. Note that SitePoint has an auction/bidding section in their marketplace for websites. Something like that might be useful, but a generic auction site would not succeed more than likely.
     
    PHPGator, Nov 19, 2008 IP
  9. TStarnes

    TStarnes Active Member

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    #9
    Besides credibility, think how many people link to ebay, and how much ebay links out. Also, most the auctions on ebay are very focused so their keywords will be pretty good for each of those pages as well. Its not hard to be high on google when you are huge.
     
    TStarnes, Nov 19, 2008 IP
  10. Shellerz

    Shellerz Active Member

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    #10
    Its down to there massive amount of content - they have literally thousands of pages in the index
     
    Shellerz, Nov 19, 2008 IP
  11. kimbeckers

    kimbeckers Peon

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    #11
    Thanks for all your insights, any other thoughts are greatly appreciated.
     
    kimbeckers, Nov 19, 2008 IP
  12. gordon08

    gordon08 Peon

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    #12
    Google crawls big websites several times a day and their content get indexed very quickly.
    Ebay has a pagerank of 8 so it is very a important website in Google's eyes.
     
    gordon08, Nov 19, 2008 IP
  13. JessieJames27

    JessieJames27 Active Member

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    #13
    Ebay having a PR 8 is consider as an authority site. Bots/spiders always visit sites that are as huge as ebay. That's why their contents and pages were always crawled and get indexed in search results.
     
    JessieJames27, Nov 19, 2008 IP
  14. Shellerz

    Shellerz Active Member

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    #14
    They also have 42 million pages indexed for ebay.co.uk alone
     
    Shellerz, Nov 20, 2008 IP
  15. webrecsol

    webrecsol Peon

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    #15
    if you use more social site optimization better result for rss.
     
    webrecsol, Nov 20, 2008 IP
  16. seocipl

    seocipl Member

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    #16
    Thanks for sharing nice information here !!!!
     
    seocipl, Nov 20, 2008 IP
  17. Saja

    Saja Guest

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    #17
    I think that google bougth ebay.
     
    Saja, Nov 20, 2008 IP
  18. kimbeckers

    kimbeckers Peon

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    #18
    Can I get some more details on this please.

    Thanks,
    Kim

     
    kimbeckers, Nov 20, 2008 IP
  19. mv5869

    mv5869 Peon

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    #19
    To benefit from exactly this put some live links into the ebay ads and lap up the link juice. Easy peasy
     
    mv5869, Nov 20, 2008 IP
  20. mkda

    mkda Active Member

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    #20
    Google like fresh content. Like news sites, eBay has tons of it by the minute. Simple as that.
     
    mkda, Nov 21, 2008 IP