So, let's say I search for dofollow high rank pages to leave a comment on... and let's say, just for the sake of example, I will live a name with an anchor like: Sasha (avatar coaching program). now, how critical is it for me to have keywords such as avatar or coaching program on the page itself or on the site? or keywords match is not done by engines? how about synonymous match?
If the content on the linking page is related to the content on your page, then you will get more SEO benefit (all other things being equal).
thank you. so, relation is in what kind of match? exact keyword match in the body? in the title of the article? broad match? synonymous?