How does AdSense CPM work?

Discussion in 'AdSense' started by abhinav.sharma, Apr 21, 2008.

  1. #1
    I'm running AdSense in combination with some Cubics CPM ads on Facebook applications, and as expected, the CTR is horrible. I've heard somewhere that if the CTR is bad, AdSense switches to preferring CPM ads automatically. Does anyone know how that works?
     
    abhinav.sharma, Apr 21, 2008 IP