Should i be building backlinks to my squidoo page which links to my main site? Would there be substantial benefits to that or should i just continue building backlinks to my main site.
what you need to optimize if it's your main site, then build backlinks to your main site linkwheel is outdated because so much people used it, but depends on your creativity though
Building links to pages that are linking to your site is often a good idea. Some people call it link stacking, others call it link energizing.
As of now, there are many who practice Linkwheel, it will really help you rank on various search engines.