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How Do You Write Press Releases?

Discussion in 'General Marketing' started by tvanslooten, Mar 6, 2007.

  1. jhardy2008

    jhardy2008 Peon

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    #21
    A press release, also known as a news release, is simply a written statement to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use.

    Source: http://www.wikihow.com/Write-a-Press-Release
     
    jhardy2008, Sep 11, 2011 IP