In the past, I've used Google Trends for verifying the niche's potential. For example, say you want to build an ecommerce store and have a niche in mind. It would be beneficial to check out the industry/product on Trends to see if the interest is increasing or decreasing over time. There may still be money to be made in the niche, but generally I like to go with upward trending topics.
Google Trends will allow anyone to set their individual parameters for searching from web/image/news time period and you can compare it with 25 other search terms too.
Google trends help explore the global reaction to key events. A good point is that the Trends data is anonymized, aggregated categorized, which makes it possible to assess the interest on a certain issue or search term. Using this free tool you can also see the geography of the search, or what else users look for along with this term. Numbers apart, you can use Google Trends for storytelling. For instance, we can look back and compare what sports have been popular since 2004. Or you can parse the searches for events to estimate the hype they have raised. Let’s take year 2015 as an example – it turns out that it’s Adele’s comeback that triggered more than 439 million Google searches.
Well, I've used Google Trends, but I found it average, especially when it comes to finding niches. Since, the results it produces are like temporary; they aren't evergreen. Or, they've already been dominated by others... It's like pushing yourself in the competition. I've found a great, secret way to find niches through Pinterest - especially Amazon niches. It's like, within 10 minutes, I've 20 niches in my list. I never faced a problem in finding niches once I found that. And, the best part, they all are profitable. All you need is to put some 2000+ articles - maximum 15-20 articles, and you'll start banking hundreds dollars within 2 months. Now, of course, the more niche-websites you'll have, the more you'll earn. I still follow this method, but currently I'm working on just 2-3 niches, as I'm busy with other business model. And, still those niche websites hand me healthy amount of money. Thank you! Regards.
I used it for keyword research before, it might be confusing at first especially when you are using different tools for research. But in time it will give you more insight on the the list of keywords you want to pursue.
When performing a search on Google Trends, you have the option to set four variables or parameters (default shown in bold): Web Search – Image search – News Search – Product Search – YouTube Search Worldwide – Option to choose a specific Country 2004-Present – Past 7 Days – 30 Days – 90 Days – 12 Months- Choose a Year All Categories – Arts & Entertainment – Autos & Vehicles – Beauty & fitness – Books & literature – Business & industrial – Computers & electronics – Finance – Food & drink – Games You can compare up to five search terms or groupings at one time, with up to 25 search terms in each grouping. You can read the rest here: https://searchenginewatch.com/sew/how-to/2292198/how-to-use-google-trends-for-seo Hope this helps