Hi My site is made up of 10 splash pages, each on a related topic. On each page you can: 1. sign up for a for a free email course 2. Buy the standard ebook for $49 3. Select an upsell offer - a combo package for $99. To select the upsell offer you need to click on a tickbox before you click on a 'buy now'. There are a number of ways to buy the same product on the site so its complicated as to how to track where a sale has has come form on the site and who chooses upsells. Its complicated because there's the main splash page with an upsell, and there's a separate special offer page. I want to know - what page they bought the product on and what level of product they bought e.g. standard, combo, or special offer - is this easy or hard to do?! Can anyone give some advice on how you do this? Also, my site is made up of splash pages that click through to a Clickbank payment page, so not the conventional shopping cart experience - just wondering do you setup your splash pages with Google Analytics eCommerce tracking code or the standard Google analytics tracking code? Thanks
Use the Goal function of Google Analytics. For each action i.e each type of purchase, you will set up a different goal, and assign the appropriate monetary value of each goal. When you set the goals, you can also set the particular path that the customer must make in order to complete the goal, so you just set the appropriate path for each for each offer. Just so you get the idea, an example of some goals could be: Purchases the main product and the upsell: main page offer(index.html) -> upsell -> ty page goal worth: $63 Doesn't Purchase the main product, but purchases the downsell: main page offer -> downsell -> ty page goal worth: $24
Hi thanks, I have had goals set up for some time but the problem is tracking upsells where that option is on the same splash page as the standard offer. I already track all sales but have only been able to give them one $ value as my tracking doesn't distinguish standard vs upsell combo sales. I want to be able to view in GA which sales were standard and which sales are upsell combo's. I read somewhere that adding 'event tracking' to the upsell checkbox may be an option - any easier way to do this? Cheers
Set it in a way, so that each upsell combination has a unique url and configure the goals accordingly.