what would be the cost of starting something like adbrite ? i always wonder how they work? they get money from advertisers and get commission off it and pay out the rest to publisher ? how much commission do they keep is a mystery....
Adbrite has $35 million in venture capital funding, so that can give you an idea of the costs. It was founded by Philip J. Kaplan who got famous with the Silicon Valley crowd when he created the "Fucked Company" web site. He also was the founder of PK Interactive software company, which developed web applications for Fortune 500 companies. That means he had lots of contacts both in the web world and with big brick-and-mortar businesses when Adbrite was starting out. http://en.wikipedia.org/wiki/AdBrite http://en.wikipedia.org/wiki/Philip_J._Kaplan http://careers.adbrite.com/executive-team/