Hi, I'm interested what % you split between developing a site (content, design, new features etc.) and promotion (link building, article submission etc.) In the past, I've been guilty of having too many projects with minimal traffic for each. Now I'm rectifying it somewhat by promoting more for higher traffic. After all, a site is useless without traffic. But I'm not sure what the split should be....50/50? 25/75 or 75/25? What do you think? Please post your split and a little text if possible
i have a dedicated sales partner who spends quite a lot of time, but overall its about a 50/50 split for me. You have to keep advancing the business, and you have to keep advancing the marketing. Once you get to version 1, then i think you need to go 50/50. My friend is like 95% development, and he is getting very few leads, though he has a great product. As a developer you need to get away from the development all the time mindset. 1 'session' a day developing, and 1 'session' marketing/research i think is ideal, or have dedicated 'marketing days'.
I split my time about 80% research and the 20% implementing and design. Implementing would be SEO tweaking a site and creating websites and pages.
I would say I spend about 80% on content, and updates. The rest on SEO, design and development. But it depends on the site. I work in a lot of different niches. For those sites that are content driven, updates and proper page indexing is critical. For the sites more affiliate driven, I would say it's more a 90% marketing, SEO, and advertising. Just depends..
It's a Floating scale if you do it right (Assuming it's all being done by you). In the beginning you should focus 100% on design / Development, Then it will shift to 75% design / Development / Testing / Content & 25% Marketing / Advertising / SEO, Once the site has been fully monetized it shifts again to 50% Content / Updates / Testing / Tweaks & 50% Marketing / Advertising / SEO. At this point you need to think about what you do best & either hire help or outsource to cover the rest, that way you can once again focus 100% on your Highest skill level & not spread yourself too thin. The thinner you spread yourself, the harder the work becomes with less results... (The key is to work smarter Not harder)
The thing is you don't split your time. You stick to what your good at, and you find the people who can do everything else for you as cost effective as possible.