How do you split your time between Development and Promotion?

Discussion in 'General Marketing' started by rolf, Oct 21, 2007.

  1. #1
    Hi,

    I'm interested what % you split between developing a site (content, design, new features etc.) and promotion (link building, article submission etc.)

    In the past, I've been guilty of having too many projects with minimal traffic for each. Now I'm rectifying it somewhat by promoting more for higher traffic.

    After all, a site is useless without traffic.

    But I'm not sure what the split should be....50/50? 25/75 or 75/25?

    What do you think?

    Please post your split and a little text if possible :)
     
    rolf, Oct 21, 2007 IP
  2. easyforexsignals.com

    easyforexsignals.com Peon

    Messages:
    175
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #2
    i have a dedicated sales partner who spends quite a lot of time, but overall its about a 50/50 split for me. You have to keep advancing the business, and you have to keep advancing the marketing. Once you get to version 1, then i think you need to go 50/50. My friend is like 95% development, and he is getting very few leads, though he has a great product. As a developer you need to get away from the development all the time mindset. 1 'session' a day developing, and 1 'session' marketing/research i think is ideal, or have dedicated 'marketing days'.
     
    easyforexsignals.com, Oct 21, 2007 IP
  3. reapr

    reapr Peon

    Messages:
    1,711
    Likes Received:
    18
    Best Answers:
    0
    Trophy Points:
    0
    #3
    I split my time about 80% research and the 20% implementing and design. Implementing would be SEO tweaking a site and creating websites and pages.
     
    reapr, Oct 21, 2007 IP
  4. maverick123

    maverick123 Peon

    Messages:
    1,596
    Likes Received:
    11
    Best Answers:
    0
    Trophy Points:
    0
    #4
    I will divide my time between Content,creativity, SEO,marketing :)
     
    maverick123, Oct 21, 2007 IP
  5. Barefootsies

    Barefootsies Well-Known Member

    Messages:
    2,997
    Likes Received:
    57
    Best Answers:
    0
    Trophy Points:
    165
    #5
    I would say I spend about 80% on content, and updates. The rest on SEO, design and development. But it depends on the site. I work in a lot of different niches.

    For those sites that are content driven, updates and proper page indexing is critical. For the sites more affiliate driven, I would say it's more a 90% marketing, SEO, and advertising.

    Just depends..
     
    Barefootsies, Oct 21, 2007 IP
  6. scorpionagency

    scorpionagency Well-Known Member

    Messages:
    2,213
    Likes Received:
    91
    Best Answers:
    0
    Trophy Points:
    155
    #6
    It's a Floating scale if you do it right (Assuming it's all being done by you).

    In the beginning you should focus 100% on design / Development, Then it will shift to 75% design / Development / Testing / Content & 25% Marketing / Advertising / SEO, Once the site has been fully monetized it shifts again to 50% Content / Updates / Testing / Tweaks & 50% Marketing / Advertising / SEO.

    At this point you need to think about what you do best & either hire help or outsource to cover the rest, that way you can once again focus 100% on your Highest skill level & not spread yourself too thin.

    The thinner you spread yourself, the harder the work becomes with less results... (The key is to work smarter Not harder)
     
    scorpionagency, Oct 21, 2007 IP
  7. grandaddy

    grandaddy Peon

    Messages:
    242
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Starting out: 25/75 - Development/Promotion

    Once network starts taking off on its own, about 50/50
     
    grandaddy, Oct 21, 2007 IP
  8. mkmnynow

    mkmnynow Active Member

    Messages:
    139
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    51
    #8
    i separate it by days in a weekly schedule, one day i will promote, another day develop
     
    mkmnynow, Oct 21, 2007 IP
  9. John Guanzon

    John Guanzon Peon

    Messages:
    773
    Likes Received:
    33
    Best Answers:
    0
    Trophy Points:
    0
    #9
    The thing is you don't split your time. You stick to what your good at, and you find the people who can do everything else for you as cost effective as possible.
     
    John Guanzon, Oct 22, 2007 IP