With the many keyword selection tools, it is easy to find hundreds of keywords. The problem I find is to identify which of those keywords are typed in by competitors doing keyword research and which by prospective customers. Any suggestions to identify between the two? Or do you just have to go blind hoping that at least a few would have been typed in by genuine prospects?
Going for the keywords with the most searches would be your best and safest bet. I know the stats provided by Overture are greatly overinflated for this reason, you can try wordtracker that should give you a more accurate result.