how do you pick your keywords

Just wondering how to know which keywords to pick for ysm campaign and also how much to bid?

I mean if it says 10 cpc and 132 impressions is that 132 in a day or a month?

 

I do some keyword research with Wordze(link in my sig). You bid as much as you need to rank where you want to rank. I generally start high and lower it as my quality score increases.

 

choose keyword which suites best for your product or service...may be 10 and try.

 

I like to select phrases opposed to single keywords. Usually a lower cpc. It tends to take longer to convert because of the lower amount of traffic but if your running multiple campaigns your still earning a decent daily income.

 

WordTracker and sometimes I look at AdWords keyword suggestion tool.

 

Don't mean to thread hijack - but has anyone else used wordze? Looks like a nice tool and i've read good things about it..

 

Yes, I took the link out of my sig, but I use it every day. I love it.