How do you pick a good BID price for various products?

Hi all,

Question here:

From various products, how to set the bidding? What are some techniques?

Any help would be great!

 

You can set bidding at your adgroup or keyword level. I prefer keyword because you have more control. Different products = different keywords = different bid prices. It all depends on the market competition and what ad position you want to sit in. That will determine your bid prices.

 

use a tool like the free version of spyfu.com to see what size bid you need to make on a keyword phrase to be "Eligible" (get impressions).

 

I wish you had more response to your question! Would be most interesting!

 

Go for long tail keywords that you don't rank on the first page for...and try to keep your bidding low. Ultimately, it depends on your conversion rate and price of the product.

If you convert 1 in 100 to buy a $1000 product...paying $2 per click isn't a big deal. If you convert 10 in 100 but are only selling a $5 product...you definetly don't want to pay that much.