Hello everybody. Happy new year 2018 to all ! I want to know most proven ways to optimize shopify store so that i can increase conversion rate . Share your thoughts !
Conversion is mostly related to the products/brands/prices/product photos you sell with respect to competition. You can increase conversion rate (i.e sales) much better by listing your products in Product Price Comparison sites. An additional promotional method is with AdWords that every e-commerce owner must learn to use very well by themselves (AdWords is not easy to learn). I use Prestashop for 5 years and I realised that there is no module/plugin or trick to increase sales other than improving website functionality provided to the visitor (usability & user experience). Promotion is the most important factor for sales. Anyhow, search for Shopify's marketing tools/plugins. They are good in that area.
Hit all of the congnitive biases that make people buy. Then make sure that your website is clean with compelling colors that doesnt make people ask themself if its a scam or not.