Lets say i want to go after a keyword that is commonly misspelled. How do i go about making a page like this. I don't want my visitors to see all these misspellings and think i'm an idiot. It may give a bad name to the site. So how do people capitalize on mispelled keywords?
I always make a separate page for them to avoid the 'idiot' label. That way only 'idiots' who don't know how to spell is get to see the ad. So I misspell it on the entire page, call the filename the misspelled version too. Then I go at the bottom: For future reference: [Correctly Spelled KW] with the 'i' is the correct spelling. You would have found many more good resources if you had spelled it correctly! Because it is such a common misspelling we decided to make sure those people searching on [Misspelled KW] would still find a good product/resource without too much effort. I claimed many lucrative #1's this way.
When I misspell them in Overture Use Wordtracker. Or whenever you research KWs, make them up yourself. Google AdWords referals are also a good source.
what do u mean by "separate page". Is this page connected to your site at all or do you just not link to it from anywhere else on your site besides the sitemap? Does google frown about this? I know doorway pages are bad
Here is another approach On main landing page - misspelled phrase used but with explanation "An explanation of American Depository* Receipts ("ADRs") and how they work If you own NOK, VOD, BP, SAP, HBC, or even LUKOY, you are well aware that you have an American Depository Receipt or ADS; but do you know how American Depository Receipts .... blah blah blah blah ...a Singaporean may be able to buy a Spanish company more cheaply through its New York traded American Depository Receipts rather than its Madrid traded Ordinary Shares. more here [link from this summary paragraph goes to page where KW phrase is spelled correctly throughout] *American Depositary Receipts? Or American Depository Receipts? Strictly, it is Depositary in this context. But Depository wins on a frequency of "keyword" searched analysis by a 5 to 1 margin!" Why give an actual example? Because neither of the phrases is my primary keyword; It is quite a good illustration of the importance of misspellings, especially when the mispelling is actually a correctly spelled word, just used incorrectly within the context of an industry-specific phrase Neither variation gets searched very much, e.g., Overture - May 2005 688 american depository receipt (the incorrect usage) 121 american depositary receipt (the correct usage) [vs. 159577 mutual fund (for comparison)] Because it would be hard to dislodge the authority sites that dominate the first page of the SERPs GOOG AdSense seems incapable of supplying many relevant ads (1 out of 6, at the time of this post) for the correctly-used phrase .
Yes, only a couple obscure links to it. Sometimes, on the real page, I put for instance: "Below is information on sinusitis, commonly misspelled as sinusitus. Etc. blahblah" just to give a quality link back to the misspelling site.
can you have the same content for the correctly spelled version of the word and the mispelled version. or would google consider this duplicate content and penalize the site?
Wouldn't do that. Google already has a database that matches misspellings to the originals so I wouldn't be surprised if they thought of your solution as being 100% exact duplicates. Increase your pagecount. Write an extra page.
A great resource that gives numerous misspellings, linked to google, which in turn gives you the search count, so you can select the most active misspelled words: searchspell dot com
I once heard that mispelled words on your website lowers search engine rankings. I would rather place the misspelled words on search marketing for pennies on the dollar instead of risking the quality ranking of the site.
You shouldn't really optimize for misspelled keywords. There is always going to be more search frequency for the correctly spelled version. Going after misspellings is like going after an ugly girl when a beauty is standing in front of you. You can't have everything so don't focus on this. One good way of incorporating misspellings however, is to use user-generated content. You won't be responsible for the writing but at the same time you are able to rank for it. Forums and blog comments work well for this.
I want some tool which will give the misspelled variations of a keyword along with search counts - these misspelled words should be actual misspellings that people are searching for and not just mere possibilities that the tool comes up with.