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How do you measure the impact of pruning pages?

Discussion in 'Search Engine Optimization' started by Barb Davids, Dec 21, 2019.

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  1. #1
    I'm going through a site to reduce index bloat, crawl budget, limit the number of pages for my keyword mapping.

    If you've removed/redirected old content, how did you measure the success of the project?

    Cheers!
    Barb
     
    Barb Davids, Dec 21, 2019 IP
  2. Oso Optimized

    Oso Optimized Active Member

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    #2
    You do know this can be very risky? How big is your site that you have these concerns?
     
    Oso Optimized, Dec 23, 2019 IP
  3. Barb Davids

    Barb Davids Member

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    #3
    Risky how?
     
    Barb Davids, Dec 23, 2019 IP
  4. Oso Optimized

    Oso Optimized Active Member

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    #4
    You start deleting content, you change the way the search engines view and rank your site in keyword searches. Even if you don't see a drop in SERPs, you can still be losing long tail keyword results that you don't even know about.
     
    Oso Optimized, Dec 23, 2019 IP
  5. Barb Davids

    Barb Davids Member

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    #5
    True. But let's say I'm ok with the risk or the decision was made, curious how to measure the impact? I've read some folks do not see a difference at all and some do.

    Is organic traffic the only logical way to measure the difference?
     
    Barb Davids, Dec 24, 2019 IP
  6. Oso Optimized

    Oso Optimized Active Member

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    #6
    Well if I decided I needed to do this to one of my sites, I would closely watch SERPs. Then monitor analytics to make sure that there was no drop in traffic...

    As far as implementing changes, I would work in small segments and make sure that I was able to easily reverse changes should there be any problems. Always be ready to immediately undo what was done anytime you see a traffic or SERP drop.

    None of my sites are big enough for this to be a concern. And in my case, I would more than likely do damage by eliminating content.
     
    Oso Optimized, Dec 25, 2019 IP