1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

How do you measure Keyword competitiveness?

Discussion in 'Keywords' started by doodnothin, Apr 8, 2009.

  1. #1
    Within the realm of google searches, there seems to be two ways to measure the organic competitiveness of a keyword.

    1. Using google's keyword tool, google gives you a measure of adwords competition. I think this can safely be assumed that if it competitive in the paid-for world its equally competitive in the organic world.

    2. When you actually google a keyword phrase, the number of pages with that keyword can be a measure of competitiveness.
    SEMrush
    Searching through past threads I cannot come to any conclusions. Which of these metrics should be paid attention to for SEO purposes? Is one more meaningful than the other?
     
    doodnothin, Apr 8, 2009 IP
    SEMrush
  2. SteadyOn

    SteadyOn Peon

    Messages:
    31
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Pay attention to the exact phrase search in Google. Say your key phrase is dog beds, do a search with this keyphrase in quotes "" i.e. "dog beds" to see the number of pages containing that exact phrase. You also want to do a Google search with the modifier allintitle, like this>> allintitle:dog beds, this will give you the number of all pages with the title dog beds. With the two figures you can make a judgment. If your SEO skills are not very good, stay away from phrases with an exact match of more than 30,000 competing pages.
     
    SteadyOn, Apr 8, 2009 IP
  3. vansterdam

    vansterdam Notable Member

    Messages:
    3,145
    Likes Received:
    120
    Best Answers:
    0
    Trophy Points:
    245
    #3
    Using the AdWords competition levels is a quick way to see competitiveness, but it may not always be accurate. I personally don't think checking the number of results is useful. Are you really competing with those millions of pages? Of course not. You are really only competing with the top 10 - 20 websites who are actually targeting that keyword. So you really want to check how strong those top 10 websites are. If you want any decent traffic from that keyword you need to be on page 1. Try to get a gauge of what you need to do to pass those top 10 websites.

    Try installing the seo for firefox addon. It will show you a lot of relevant info about those top 10 websites. You should be checking how many links those pages have, their PR, domain age, alexa rank, etc. You should also check how they use that keyword on their page and in their links. SEO Elite is a great paid tool to analyze a website's backlinks for things like PR and anchor text.
     
    vansterdam, Apr 9, 2009 IP
  4. DKS404

    DKS404 Greenhorn

    Messages:
    68
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    18
    #4
    wow these two guys above me really nailed this question. as they mentioned, its important to do exact phrase searches. going into google and putting the term in quotes shows you how many other pages are competing for that term. If pages in the top ten have a page rank thats above a 6-7 its going to be hard to compete against them without significant quality inbound links being achieved.
     
    DKS404, Apr 9, 2009 IP
  5. doodnothin

    doodnothin Peon

    Messages:
    38
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Awesome guys. Thanks. These forums rock.

    The big problem here is that the keywords I am am going after are in a super competitive space, specifically casual games. I am just looking for the softest keywords I can go after.
     
    doodnothin, Apr 9, 2009 IP
  6. BOWarrior

    BOWarrior Peon

    Messages:
    29
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Thanks Steady. Years of SEO and I had not used the quotes in the search query to narrow exact results. So, it only tells us which sites have that exact phrase. Other sites still show up in our competition when bidding for clients. Right?
     
    BOWarrior, Jul 8, 2010 IP
  7. BOWarrior

    BOWarrior Peon

    Messages:
    29
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #7
    So, I've seen this technique used by a few peers in SEO research to bid on a job for a client. My question is ..."Why do we not count the other pages that have combinations of those words that are ranking?"

    No, some don't have that exact phrase, but they do take up one of the 10 slots.

    I understand that it is cleaner somehow, but a client's website is still competing against that website that shows without quotes. Which is how web users search.

    Does that make sense?
     
    BOWarrior, Jul 8, 2010 IP
  8. Domenic Carlson

    Domenic Carlson Peon

    Messages:
    143
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #8
    When researching keywords for SEO, your most important competitors are the ten sites listed on the first SERP. For each keyword candidate, one way to judge the competition is to examine how many back-links the sites on the first page have. I recommend Yahoo Site Explorer for this purpose. If you still have trouble deciding, you may want to look at where the links are coming from to get a better sense of their value. If you do not think you can make it to the first SERP for your keywords, rethink your list. Consider using targeted long tail keywords for more promising results.
     
    Domenic Carlson, Jul 9, 2010 IP
  9. BOWarrior

    BOWarrior Peon

    Messages:
    29
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #9
    YSE is a great tool. The downside to it is that it shows no follow links without a distinction from follow links so it's still a guestimate.
     
    BOWarrior, Jul 9, 2010 IP
  10. dakco

    dakco Peon

    Messages:
    12
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #10
    Search in Google and found the count Sponsored links. and the web's type of top 30
     
    dakco, Jul 9, 2010 IP
  11. muftdagyan

    muftdagyan Peon

    Messages:
    34
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #11
    is there any free tool in the market to check competition for a particular keyword?
     
    muftdagyan, Feb 17, 2011 IP
  12. HavenX

    HavenX Member

    Messages:
    277
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #12
    Try market samurai great for measuring keyword competition plus it's free that's only a fraction of it can do you can also check how many links you got how much a keyword is worth etc.:)
     
    HavenX, Feb 19, 2011 IP
  13. brucecole

    brucecole Peon

    Messages:
    22
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #13
    I agree Market samurai is very useful.
     
    brucecole, Feb 23, 2011 IP
  14. Smitten

    Smitten Well-Known Member

    Messages:
    779
    Likes Received:
    22
    Best Answers:
    0
    Trophy Points:
    138
    #14
    I personally prefer gauging the competition by eye. I'll look for the "exact search volume", make sure it's less than 6 digits, then use the intitle: modifier to make sure there's not more than a few thousand pages optimized for that keyword.

    AND then, as someone also mentioned, I'll spend some time checking out the first 10 or so results, watching out for authority websites or heavily linked websites. If there's too many of those, it's probably best looking for another keyword.

    THEN, on top of that still, I will get a listing of the first 100 results at once, and skim through it. Ideally, there won't be more than a couple of dozen serious contenders in there. This is for setting up laser-targeted sniper sites, which is what i've been doing as of late. -- If it was about developing a bigger website, or a project with long-term range, the criteria would of course have to be different.
     
    Smitten, Feb 24, 2011 IP
  15. noel2345

    noel2345 Peon

    Messages:
    31
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #15
    Thanks all this information is really helpfull
     
    noel2345, Feb 25, 2011 IP
  16. BOWarrior

    BOWarrior Peon

    Messages:
    29
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #16
    I just downloaded the free version of SEO Power Suite. I'll report back after some usage.
     
    BOWarrior, Jun 24, 2011 IP
  17. gjivan

    gjivan Active Member

    Messages:
    469
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    85
    #17
    Market samurai is the all-in-one tool for keywords research to individual competition analysis. Still we need to pay but that really worth. Whatever, their keyword tool can be used freely.
     
    gjivan, Jun 26, 2011 IP