How Do You Market In A Local Niche...

Discussion in 'General Marketing' started by dscurlock, Oct 23, 2014.

  1. #1
    If i was selling a product that anyone could use, then I would
    go get some backlinks in that niche, but that maybe not be the
    best for me, if someone in FL finds me, that will be useless.

    I am getting into Food/Vendor, so i need to know how I can
    advertise in a local market as a food vendor....

    any ideas?
     
    dscurlock, Oct 23, 2014 IP
  2. jrbiz

    jrbiz Acclaimed Member

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    #2
    Well, it depends on whether you have budget or not, but I have had success with local radio advertising for broad-based lead generation in a market. Compared to other media (print, TV, etc.,) local radio ads are a bargain and there is no chance that you are wasting money on prospects outside of your geography.
     
    jrbiz, Oct 24, 2014 IP
  3. Jim Bean

    Jim Bean Member

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    #3
    Most PPC networks let you target location. Make sure your business comes up in local searches by location. Use local classified ads. Tell all your friends to tell all their friends to tell all their friends...
     
    Jim Bean, Nov 5, 2014 IP
  4. JessUBotNinja

    JessUBotNinja Greenhorn

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    #4
    Find local businesses that are complimentary and try to partner up with them, whether posting flyers, putting events on together, or simply starting a referral program.
     
    JessUBotNinja, Nov 5, 2014 IP
  5. Randall Magwood

    Randall Magwood Well-Known Member

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    #5
    You should get on Google Places, and also participate in Adwords PPC. These 2 alone will help an offline business to stand out. If you can combine this with good SEO, you will be a front runner in your industry locally. You can combine this with local direct mail (postcards are really handy here), along with newspaper advertising - or even a local seminar to attract new customers, and get more referrals.
     
    Randall Magwood, Nov 5, 2014 IP