If you make the release newsworthy, even the first should have impact. If you don't intend for a press release to have impact, you're not using it right. Don't just send one to announce a site. Offer a contest, tie the site launch into something in the news, etc. Jenn
I'd also recommend actually employing a professional, experienced press officer, who will know how to right press articles properly, and have a good contact list of media contacts in your industry. Sites like prweb.com are great at generating links, but it has to be very unique, for it to get picked up by reporters - they are so many press releases submitted I can't imagine reporters spending much time surfing through the pages. Darren
True and not true. The world should be a better place, everyone should stop smoking and absolutely everyone on DP should post only relevant posts. It is hard at times to find truly killer angles and even if you do find it is quite possible that the release will go unnoticed. Assuming that your press release will not get published in the New York just seems sensible to me. Best regards, George
You don't need to be published in the NY Times to have impact. And I didn't say if it doesn't have impact, you're not doing it right. I said if you don't even intend for it to have impact, you're not doing it right. And as a public relations professional who runs a small firm and regular writes releases and comes up with angles for clients, I know a thing or two about press releases and how to use them properly. You can easily get significant results by simply finding a good angle... and an angle doesn't have to be earthshattering to work. Getting picked up in a popular blog, online news sites, or print publications are all effective in their own ways. But if your intention isn't to care if you get coverage or not, then the release often becomes nothing more than "spam" essentially over the distribution sites. Jenn