I do appreciate that it's vital to keep track of any split-testing, bid increases/decreases, ad changes etc... but how do you track this all, personally? After a few messages to and fro from a respected member of this board, I've found that my current method of making a print out of the AdGroup when making a change is not efficient at all .. it's time consuming and expensive on paper! What do you advise is a very good way to have it so that each AdGroup can have it's own section and anything that I change can be noted with ease. It would also need to allow space for say weekly ad/keyword stats such as April 1 - April 7 ... CTR, CPC, CPA etc, before comparing it to say April 8 - April 15 I think I'm beginning to start organising my account in the correct way, but the next step is for me to be able to keep an easy track of what I've changed, so if I look at Ad Group 'Widgets' I know, that I only just started the split test say, 2 days ago and if there isn't enough data to yet make a decision, to give it a few more days and check back - or if I've upped a max bid on one of my keywords, easily noting how it's done so far in the month and how it goes, after the bid change has taken place .. comparing the 2. Many thanks in advance. I'm very sure the way I'm doing things is taking 5 times longer than it actually should.
I'm sure it is, but what do I do, just export reports into excel? Or copy and paste? Please explain more.
Machacho is either your friend or mistress in PPC advertising. =) First off, you can go to Tools ~> Change History. This report will give you all the changes (date, campaign/adgroup/keyword, etc.) for the past three months. Just search for it in AdWords Help, if you have any question. Now that you have the changes, how do you track whether they were successful or not? Well, run reports baby! Look at the before and after. See the % of change. Did you clicks increase/decrease? Was it because of position? Etc... If you're conducting landing page A/B or Multi-Variate testing, just Website Optimizer. Easy to use and the reports are clear and to the point. Any other questions, just let me know. Cheers!