I'm beginning to manage and track our AdWords performance at my job. I'm trying to determine the best way to keep track of the keywords I've tested and deleted, so I know not to test them again. The best strategy I've come up with so far is to make a simple list of keywords I've deleted or paused, and check that list every time I think I want to add a new keyword. Does anyone have a more efficient strategy?
I don't delete any keyword or campaign, I just pause them and I create new campaigns with new keywords.
Open the tab keywords. Then select "All Time" here you will find a list of keywords with status, Paused, active and delete. Figure it out which you have already used.