A couple of things immediately come to mind: • You have some degree of control over how to distribute page rank within your site. You do this by your internal linking. For example, if you have one or more inner pages that you wish to get a higher PR, you can link to them from several of your currently higher-PR pages. Some of that PR will pass through to the pages to which you direct the links. • Another way has to do with external links. It's not easy, but try to get other websites to link directly to the inner page(s) for which you are seeking a higher PR. For example, when my website was quite new, it had a PR3 on the home page, but a PR4 on one particular inner page. This happened as a result of an email campaign I had done. I had an inner page dealing with the pro-life/pro-choice issue. So I wrote personal emails to a lot of websites that were likewise dealing with this issue. A number of them linked directly to my inner page on that topic, and as a result a lot of PR was passed directly to that inner page.
Well use nofollow on pages which you are looking for visitors on e.g. contact us page, about us page etc, which will stop pagerank bleed. Also link to important pages from your homepage, and make sure the links are accessible to search engine spiders.
Make sure you dont have too many links on the main page. The more links you have the less pr filters to inner pages, thats my understanding as of now anyway.
Well they've said it all above but be careful from passing links from your index page to the inner pages because it can affect the PR of the index page. Only link to pages where you really need the PR just like somebody suggested.
Forum signature links help get pagerank for innerpages. Sometimes, articles and blog links help get innerpages' PR
Try to post few articles on the article directories with a link in the resource box for your inner page than your index page. This help my inner pages with nice PR.
The navigation between your home page and your inner pages should be really good. Do not use more than two down inner pages Try few articles based on the keywords of the inner pages Always put a hyperlink for your inner pages whenever the keyword for the related page appears in the content Place the links of the inner pages in Wbsite's Sitemap as well as Google, Yahoo and MSN Sitemap. (this is help in early caching of your inner pages)
Yes, that is a "Catch-22" that we all face. Too many internal links from your high PR pages can drain some PR off those pages to feed PR to the desired inner pages. So it's an editorial decision that must be dealt with. In my case, I have a dozen or more inner pages that I definitely want the readers to go to, so I bite the bullet and link to them from the home page (4th signature link). That probably lowers the home page PR a bit, but it does indeed drive lots of traffic to those inner pages linked from the home page. The inner pages that have links to them from my home page are clearly the "winners" traffic-wise.
Well said Jim4767. I'm curious to know whether anybody has experimented with using nofollow on their own site. Say you didnt want to drain out the PR from your index page but still need to have other links to internal pages which you didnt want or feel the need to pass PR to, you could possibly use nofollow on those links. But how will Google interpret them during crawling? Untrusted internal links or just links that PR should not be passed but still be followed?
Fluid, I have not used the no-follows to inner pages, but it is an interesting thought. So I have passed some PR to those inner pages, and indeed they get a good number of direct hits from the search engines without the surfer going there via my home page.