How do you get certain keywords under your domain

I was want to know how do some people get certain keywords under their site name. When I search like a popular site on google, they have links under their domain and information. How do you get them, and do you have to pay?

 

do a search on digitalpoint for 'sitelinks'

 

creat a sitemap and submit to google

 

Those are specifically what Google considers authoritative and definitive sites. For instance do a search for Web CEO on google, and the first site and those links underneath is I assume what you're talking about.

Usually Google wants you to have a DMOZ entry to show your information that way. There are other directories that can possibly be used that way as well(Yahoo, Business.com, etc)

 

Incorrect. - Google has never stated that as a fact and the term was made up by the webmaster community.

Google can generate site links for your website if you have a proper internal linking structure and URL structure to follow suit. Below is some resources to review regarding site links.

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=47334

http://googlewebmastercentral.blogspot.com/2007/10/webmasters-can-now-provide-feedback-on.html

 

I think google decides what sites. They seem to list only certain sites like this.

 

Do sitelink make your site better