I was looking to place a bet on a football game, so I typed in “Ladbrokes†into Google, When the results come up you can see a toolbar under the Ladbrokes results, My question is does anybody know how you get that tool bar to appear in the Google results?
You have to be a well known brand and an absolute authoritive figure see here for details: http://googleblog.blogspot.com/2008/03/search-within-site-tale-of.html