Do you do a little of this for a while and then do a little of that for a while? Do you just randomly work on stuff as you find it while making rounds? Do you have a concrete plan and time-table and fancy stuff like that? Which one works the best? Are any of these able to achieve success better? Does one way achieve higher more repeatable success? Me myself do a little of all of them as i learn i have to incorporate other things but all in all online marketing seems to become an addiction and never really stops. Sales still make me happier than he11. Just wanted to hear from other junkies.
I have things that I do everyday, then I have stuff that I do every other day, then I have stuff I do once per week and the final list are things that I do when I have time. Some of the efforts are short term, some focus on long term gains. I think its important to have both.
As long as you are pursuing multiple non-invasive promotions that focus on increasing the value to your website readers PRIMARY motivation for coming to your website, your promotions will be successful. Never run a promotion long enough for it to become "normal" as opposed to a "promotion" however. Common sense.