How do you form communities to market your product/service?

Discussion in 'General Marketing' started by David Pen, Feb 25, 2015.

0
  1. #1
    For this question, I'm not looking for a definitive answer but rather an opinion. What are your personal favorite ways to form communities for your new business idea? Please be specific in your example to explain how the whole process would work from start to end and refrain from expressing generic notions that leave too many questions about the origin of forming your communities. If you feel the method that you have presented depends on the product/service, please mention why and give a specific example of this as well.

    Here are a few other questions to consider that are related:
    • Do you feel there are any gaps that could be filled or services that could be improved?
    • How much time do you spend and how much would you prefer to spend?
    • What if your known method of forming communities did not work. What would you do?
    • Do you have the capability to share your success and help others succeed along side you, and do you believe that doing so will help your community grow stronger?

     
    David Pen, Feb 25, 2015 IP
  2. KylieSweet

    KylieSweet Well-Known Member

    Messages:
    1,240
    Likes Received:
    83
    Best Answers:
    1
    Trophy Points:
    150
    #2
    There will be always a way to form communities.
    I've seen many reputable sites sharing their success in online community and it really contribute the related field as well as considering this as a building block for strong reputation.
     
    KylieSweet, Feb 25, 2015 IP
  3. David Pen

    David Pen Active Member

    Messages:
    119
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    80
    #3
    Okay... and? Can you be more specific? Particularly, what sites have you seen and how did they contribute?
     
    David Pen, Feb 25, 2015 IP
  4. KylieSweet

    KylieSweet Well-Known Member

    Messages:
    1,240
    Likes Received:
    83
    Best Answers:
    1
    Trophy Points:
    150
    #4
    For example in ukbusinessforum site there are some well experienced members always willing to share and help other people that are in need of advice, ideas, as well as the most important thing for me is the experience in the related field that shows the members what's really happening out there. Its a way of building communities by interacting with the people with the same interest.
     
    KylieSweet, Feb 26, 2015 IP
  5. Ethan Alvin

    Ethan Alvin Active Member

    Messages:
    742
    Likes Received:
    55
    Best Answers:
    0
    Trophy Points:
    65
    Digital Goods:
    9
    #5
    Use the 80-20 rule to form a community.
    80% of the time: Provide Value
    20% Market

    In fact this applies to all marketing.

    There is this trend of using Facebook groups to market nowadays, and it is working great! Use it to engage your users, and primarily because most of the people are on Facebook, making it CONVENIENT for them to interact with your brand.
     
    Ethan Alvin, Feb 26, 2015 IP
    jrbiz likes this.