I just joined CJ and the General Category/Links screen doesn't make a lot of sense. I tried looking at the help but it's not very helpful. What I want to know is, what is this 3-Month EPC and 7-Day EPC and what does that mean to me as a publisher? Also, is there any reason not to choose the advertiser with the best Network Earnings?
The EPC is earning per click. So if you drive 100 clicks and the EPC is $20 than you can expect to make 20 for every 100 click you generate to that merchant. That is an average of course and it depends on the type of traffic you send. The 3 month and 7 day are averages for all their affiliates, however this can be skewed lower due to that fact that affiliate sometimes send a lot of click and generate no sales through popup traffic or whatever....hope this helps.
I look at the green bar that shows network earnings. The bigger the bar the more money is being made with that advertiser. I only select advertiser that have about 3/4 of a green bar. Then I check out their sites to make sure they are good enough to waste my time on.
Check out other blogs and see who they are using. There are I whole list of Advertisers out there so you need to do your home work. Google Adsence, CJ.com, and I like widgetbucks