Hello, I would like to find out how do you find out about competition for a certain keyword so that you could see if it's ok to use that keyword for your campaign. Some years ago (I guess like 3 or so) when you searched for a keyword you saw ads in the right side and below them you could click on "More sponsored links" and you could see how big is the competition for that keyword. So how can I know how big is the competition for a certain keyword these days? Any tools out there? Thank you in advance
It is more convenient nowadays, there is a service that calculates the index of competitiveness of the keyword and even cost of promotion in Adwords. I'm using for selecting of keywords Semrush through analysis of competitors, there is such a function.
Yes, it's built into Adwords atm although I'm not sure how accurate it is (depending on geographical reach, time of day, etc) What keywords are you going after?