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How do you do keyword research?

Discussion in 'Search Engine Optimization' started by praetserge, Jun 4, 2022.

  1. #1
    Keyword is very important and the way forward before you write your first word.
    What is your favourite way to do keyword research?

    I'll start:
    1. I find weak websites.
    2. Using ahrefs, semrush, moz, etc, I find the keywords they rank for. You can easily use moz for free for this part.
    3. Write better articles for those keywords.
    4. Rank and bank.
    SEMrush
     
    praetserge, Jun 4, 2022 IP
    SEMrush
  2. Harvey Wolf

    Harvey Wolf Member

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    #2
    Hi, agree with your sentiment that 'keyword is very important and the way forward before you write your first word.'

    Unless you know the desired destination, does it matter whether you go left or right?

    Let's face it, you may have written a brilliant blog post, content piece, or whatever else, but if no one is interested, does it matter?

    Yes, have a fancy-looking website if you wish, but in reality, let's face it, nobody cares because personally, feel many go wrong with the concept of good keyword research because it should occur before you start even typing that first elusive word.

    Your traffic/potential customer(s), only want to know one thing and one thing alone, how can you, your website, product(s), and services help take them from A to B, that's it!
    Furthermore, to highlight the point, the content itself has to appeal, but so too should your chosen keyword(s).

    The same principles apply to an image, and your title, both more vital than the content itself and be given much more significant thought.
    Moreover, once you have your article, and get that title looking good with great imagery, you stand a far better chance in the race.
    Worst-case scenario and no one buys (as yet) you are discovered (assuming you chose the correct keywords), amongst countless millions (if not more) of sites already in existence. Over time, (unless you pay for the traffic, of course), organic traffic can reap untold future benefits.

    I compare an image to a keyword for the simple reason, that it works. You only need to look to your favourite food chain stores and you will easily find how retailers will repetitively be changing their packaging. Content within is most probably the same as it was yesterday, the week, month, or perhaps the year before, moreover, you wouldn't think it, judging by its clever use of different cover/packaging, would you?
    Not only will a sneaky little thought pop into your head that maybe it might be better in some way, but you also get to believe you are buying something completely different.

    All this takes place in the minds of shoppers, within split seconds, and without us even realizing we are doing it perhaps, the supermarket's objective is achieved. This brings me back to where I started, unless you know your desired destination (keyword(s) does it matter whether you go left or right? The retailers, it would seem, do have a clear marketing objective and follow its direction religiously.

    The basic fact is, as with ever-changing packaging, comprehensive keyword research, especially those you can find to have good long-tail versions, whose search volume is such to warrant interest in using them, and those that your competitors do not use that much will also work.

    Assuming your content delivers on its promise, keyword research is precisely the same as that packaging and used correctly can yield significantly higher results.

    Thanks for the read, and if you found this helpful, perhaps my blog entitled How Ranking A Website Can Be Simple & Easy To Do
    can shed more light on the subject matter at hand.
    Thanks.
     
    Harvey Wolf, Jun 4, 2022 IP
  3. Spartan14

    Spartan14 Active Member

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    #3
    Well i get a plan on vidiq and its sbow me there the keywords i need
     
    Spartan14, Jun 7, 2022 IP
  4. Oso Optimized

    Oso Optimized Active Member

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    #4
    I just don't understand the need to find weak websites and what they rank for..

    I know why you are doing it, but that same info is available from Google and can be accessed and assessed when gauging viability in the Google database via a free Google Ads account. They show you how competitive keywords are, as well as the monthly search traffic. Some SEO software will also provide this.
     
    Oso Optimized, Jun 12, 2022 IP
  5. Puru Singh

    Puru Singh Greenhorn

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    #5
    Hello

    In SEO Keyword Research is very important.

    There are three types of Keywords:
    1) Short Tail Keywords
    2) Long Tail Keywords
    3) Blogging Keywords

    And for Keyword Research I am using Website Niche Services /Products, Semrush, Ahref, Soovle, Keyword.io, Social Media Channels, Competitors Keywords.

    Thanks
     
    Puru Singh, Jun 15, 2022 IP
  6. Tania Ghabi

    Tania Ghabi Peon

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    #6
    HELLO! FOLLOW MY PAGE SEOTRAININGLB ON INSTAGRAM AND GET ALL SEO UPDATES & FACTS! I ALSO GIVE SEO TRAININGS FOR ALL LEVELS
     
    Tania Ghabi, Jun 17, 2022 IP
  7. Azharuddin Sheikh

    Azharuddin Sheikh Active Member

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    #7
    When I go for keyword research, then we can use keyword planner tools as well as SEMrush tools where we can get good keyword ideas for the website. It is preferable for us to use low competitive keywords with high volume because they will help us promote our website as soon as possible through search engines.
     
    Azharuddin Sheikh, Jun 21, 2022 IP
  8. Sumit_Singh

    Sumit_Singh Active Member

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    #8
    How do you identify whether the website is weak or strong for the particular keyword if it's ranking as you have said?
     
    Sumit_Singh, Jun 22, 2022 IP
  9. Wilson Jacob

    Wilson Jacob Peon

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    #9
    Hey,

    Keyword research is the most important and effective strategy, if you really want to improve your website ranking as well as traffic. Keyword planner is the most reliable keyword research tool, through this tool you'll get all parameters that are needed to select the right one.
     
    Wilson Jacob, Jun 23, 2022 IP
  10. Jim4767

    Jim4767 Prominent Member

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    #10
    Almost daily I use Google Search Console > Search Results > and click all four (Total Clicks ... Total Impressions ... Average CTR ... Average Position) > QUERIES.

    You can mine a ton of helpful keyword data from those results. And some of those data can be especially helpful to you in adding appropriate internal links — which Google does consider valuable.

    •• For example, let's say you have a website on Sporting Dogs. You look at your GSC stats (from what I did above) and see that one of your main keyword phrases (under QUERIES) — raising Labradors on a webpage titled "Raising Labradors" — is getting 10 clicks from 1,000 total impressions, for a CTR therefore of 1.0% [not good] and average position 12.3 in Google's search results. If you just add the KW phrase raising Labradors to several other pages on your website, linking to the main "Raising Labradors" page, your ranking for those keywords might have a good chance of jumping from your present average position of 12.3 in the SERPS to maybe 7 or 8. Being on the first page of SERPs will definitely bring more traffic.
     
    Jim4767, Jun 28, 2022 at 8:53 PM IP
  11. Md Pr Prio Bhuiyan

    Md Pr Prio Bhuiyan Peon

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    #11
    I am using ubersuggest and I like it. It's very useful for keyword research.
     
    Md Pr Prio Bhuiyan, Jul 1, 2022 at 6:31 AM IP
  12. laci272

    laci272 Well-Known Member

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    #12
    I second Ubersuggest. (https://neilpatel.com/ubersuggest/). You can look up your competition and see what keywords they rank for. They also have a Chrome extension that is VERY helpful with keyword research.
     
    laci272, Jul 2, 2022 at 5:30 AM IP