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How do you convert blog visitors into leads?

Discussion in 'Blogging' started by Phil Beam, Apr 10, 2017.

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  1. #1
    Hey,

    I would like to hear your strategy on converting blog readers into leads! I personally try to separate readers focusing on people in the beginning of the buyer's journey from people who are close do decision-making. Then, I either forward them to a blog post which is on the next stage of the buyer's journey model or I direclty try to capture leads.

    When it comes to capturing leads, I believe in gated content. The way I do it is quite simpel: I embed slideshows in the blog (which is also great for reducing bounce time and getting engagement) and ask the viewers to share their contatcs with me to unlock the full presentation.

    What do you think about this approach and how do you make sure to get leads with your content?
     
    Phil Beam, Apr 10, 2017 IP