Hi How Do You Classify A Niche Market? How many searches would you expect a niche keyword(s) to show per month? 1,000? 5,000? 10,000? 50,000? Any thoughts. How do you find your niche markets? Regards, Mark
I usually go for around 1,000 Searches with no more than around 10,000 search results. The better the ratio the better my chances... However, I would also like to hear other's opinions on this subject.
Nice start Islars31. If you can find a niche market with little competition and 1,000 searches a month it is a good start. Mark
Except those are extremely hard to find! What do you find works best as far as ease of finding good niches vs. their searches and results. In other words, do you find it more worth your time to take your time and find these hard to find niches with very low results and high searches, or do you opt in for the niches with greater searches?
Let me reveal a giant niche market. You guys are going to kill me.. Sedu Hairstyles or Prom Hairstyles (get over thousands and thousands of searches a day) Damn - me and my big mouth - NOT WONDERFUL!
That definitely does have a good ratio. Would you be worried about getting on the top of 20,000+ results though?
I think it would be reasonably easy to get to the first page of google for prom hairstyles. Only a couple of the sites are homepages and aimed at that term. Most sites in the top ten are pr4. But......... 1 It seems a very seasonable search term 2 There could now be lots of competition from other DP members (not me
You need to be clear whether you mean a niche in terms of a theme to build a website around, or a "niche market" which is more a niche for a product. There is a big difference - not all website type "niche" themes are a niche market I will assume you mean finding out whether an idea for a theme for a website will work This is quite a difficult thing to say for a number of reasons. Sometimes it can be surprising, what will work online and what wont. Sometime trial and error can be a reasonable approach I would start with your various ideas for "niche" theme you are interested in Then take a look at the keywords that people are typing in, by going to the publisher site of yahoo - the old overture site. There is a tool where you can type in your keyword and get a list of all the more specific keywords and a listing of the number of times each has been searched for Then you can go over to Google and type in each phrase and see how many sites come up in the database - this isnt the same as the number of sites, usually 10, that are returned for a search This kind of procedure will help you compare the keywords that are fairly popular, but have relatively few sites If you looking to have Adsense or PPC ads on your site, to generate revenue, then you might like to look at the "bid tool" also on the yahoo publisher site, to see what sort of bids people are making for the ads that will appear on your site If you add these three things together, you will probably have a reasonable idea of what to look for. However find the right "niche" is certainly not easy, so do be prepared to spend quite a bit of time on it
Whether the searches are 1 or 1,000,000, it's still a classified group. One just has more searches. Niche doesn't mean a market subset with little interest, which is a common misunderstanding among webmasters. A niche is a subset of a larger market. The niche might be large (but smaller than the main) or small. For instance, all of the following are niches (hypothetical search info): People who love Lionel train engines from the 1960s: 100 daily searches (main markets: model trains, Lionel, model train engines, Lionel model train engines, etc.) People who want to buy Victorian homes with vaulted ceilings, lofts and double front doors: 100,000 daily searches (main sector: real estate, home buyers, Victorian home buyers, etc) People who love and want to buy Airline-based real-time strategy games for the Xbox 360: 27,000 daily searches (main sector: video games, RTS games, Xbox games, etc) and so forth. Searches really just give you an idea of the market size, but that information isn't at top of the research chain. You need to do more research to figure out the supply and demand of the market. Is the market being oversupplied, undersupplied or right about even? What is the key factor causes consumer action in that market? Price, service, quality, etc? Can you compete? But, I don't know what you're doing, so some of this may be too much work for what you need to do. However, just comparing searches to results is a bit light in the pants.
You research the market. If you don't know how, you can hire a company to do it for you. This is pretty commonplace. If you're a do-it-yourselfer (and you have a good amount of spare time), head off to college and take some marketing courses that deal with the subject OR look for alternative educational avenues. It's actually not too difficult, but it requires a good amount of work and creativity (when information isn't publicly available). Also, it can be very expensive. But, this might be a bit over the top for your needs. If someone was just creating a MFA Web site, I wouldn't go through all this.