How do you choose good influencers to market your brand?

I've been selling on Shopify for a few months now, and want to move into influencer marketing, because some people swear by it. I have a few accounts in my niche that I like (some on Tiktok some on Instagram).

I was wondering if you guys had any recommendation on which statistics to look at, such as engagement rate, comments, etc.

Or if you have some general 'red flags' to look out for that'd be helpful

 

1. Understand your target audience.
2. Ensure the influencer is relevant to your target audience.
3. Choose your niche or desired reach.
4. Check followers and engagement rates.
5. Make sure their content aligns with your brand.
6. Check how much the influencer charges.
7. The platform matters.

 

Look for accounts with substantial following and content that resonates with your brand and audience. Pay attention to the influencer's style, authenticity, and creativity. Check the influencer's audience demographics, such as age, location, and interests. Ensure their followers align with your target audience. Also, check the influencer's engagement rates (likes, comments, shares) to gauge their audience's level of interest and involvement. Investigate the influencer's previous brand collaborations to see if they have experience promoting products or services similar to yours.

 

I would check the amount of followers they have, how often comments are left on posts, how active they are when promoting things to their audience, and if they have a website where they sell things.