How do you call pay per ad space model?

Discussion in 'General Marketing' started by Benepark, Sep 11, 2011.

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  1. #1
    There are some well-known advertising models:
    PPC - pay per click,
    PPM - pay per 1000 impressions.

    And how do you call a model when an ad space is sold for a fixed term (f.e. for a month)? F.e. TLA sells ad spaces for a fixed fee per month. How this model called?
     
    Benepark, Sep 11, 2011 IP