How do you appraise a domain with Income? Is there a Formula?

Discussion in 'Appraisals' started by DigitalHouseNewYork, Jun 27, 2008.

  1. #1
    I'm wondering if there is a commonly accepted formula for a sites appraisal based upon the sites current income. ie. monthly income X ?Months (how many months ?) = valuation. I am just trying to value some low income sites that I have had offers on. Thanks in Advance...
     
    DigitalHouseNewYork, Jun 27, 2008 IP
  2. Colbyt

    Colbyt Notable Member

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    #2
    10-12 months earnings equals a fair price in most cases.

    As with any generalized rule there are exceptions above and below.
     
    Colbyt, Jun 27, 2008 IP
  3. DigitalHouseNewYork

    DigitalHouseNewYork Peon

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    #3
    Thanks for the response, plus rep. Do most of you agree with this?
     
    DigitalHouseNewYork, Jun 27, 2008 IP
  4. MakeThatDollar

    MakeThatDollar Notable Member

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    #4
    I think 10 months is better to go by. I sold a website I had for over a year and based it on the 10 months principle.
     
    MakeThatDollar, Jun 27, 2008 IP
  5. DigitalHouseNewYork

    DigitalHouseNewYork Peon

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    #5
    Why 10 months as opposed to 12? Is the level of income a determining factor? thanks for your input, +rep.
     
    DigitalHouseNewYork, Jun 27, 2008 IP
  6. MakeThatDollar

    MakeThatDollar Notable Member

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    #6
    I'm not really sure but before I was going to sell my site, that's what the majority said.

    The overall average of revenue over the 10 months was the major factor in determining the sale price. I basically took that average times 10 and had a price to sell for.
     
    MakeThatDollar, Jun 27, 2008 IP
  7. DigitalHouseNewYork

    DigitalHouseNewYork Peon

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    #7
    Average monthly income X 10 definitely sounds reasonable. I know that, if I were interested in purchasing a site, I would probably make that deal.
     
    DigitalHouseNewYork, Jun 27, 2008 IP
  8. coolcode007

    coolcode007 Well-Known Member

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    #8
    if it is a parked domain i think the price can even range from couple of months to even five, six years depending on the source of traffic (search engines, backlinks, direct typeins, typo, misspellings,,,) and other factors like end user sale potential, tm problems,,,,
     
    coolcode007, Jun 29, 2008 IP
  9. DigitalHouseNewYork

    DigitalHouseNewYork Peon

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    #9
    which source of traffic would cause you to multiply by 5 or 6 years? type in?
     
    DigitalHouseNewYork, Jun 29, 2008 IP
  10. puremonopoly

    puremonopoly Active Member

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    #10
    no, I totally disagree! I'd go with a 3 year average income ratio.. Use the low average for the three years... even if the site is only a year old, multiply by 3 after costs... the calculated REAL PROFIT from that site would be its market worth... however, try buying for as little as possible... and let the seller try negotiating it up. Also, remember to research and see if the revenue is a scam or not... where does the profit come from? how is the cost calculated? Is the domain structurally developed, simplicity to cause, and ease of access? One year are for the down-and-out domains... the production efficient with a future are calculated 3 year estimated average low profit.
     
    puremonopoly, Jun 29, 2008 IP
  11. coolcode007

    coolcode007 Well-Known Member

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    #11
    typeins with end user sale potential, common generic misspellings in growing niches,,,
     
    coolcode007, Jun 29, 2008 IP
  12. WebmasterTL

    WebmasterTL Banned

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    #12
    depends but the best bet would be 11 months compared to 10 month. The extra month is for Paypal fees.:)
     
    WebmasterTL, Jun 30, 2008 IP