I'm curious how others are adding value to a product their promoting via CJ, or Clickbank etc. for a landing page in PPC. More so Clickbank then any other because I find that the sales letters for most Clickbank products are very explanatory and I don't want to blast my visitor with my sales copy only to link them to yet more copy. So I'm curious how others are adding value to promote products without just re-stating what the merchant is offering? I know a lot of people probably are using re-directs/masking etc. And of course their is still the ever popular opt-in model for PPC and info products. Myself I've tested Review pages, comparison pages, as well as a 'pre-sell' page for products to link them to the product. I haven't done any by passing of the merchants sales copy and sending visitors right to check out, but I know some people are using this successfully.
I think video is hot at the moment. Try it and you'll see conversion rates increase dramatically. That's no hype or BS, just facts . Here's a live example from one of the top internet marketeers called Travis Sago: http://www.bummarketingmethod.com/WealthyAffiliateVideos/