How do travelers make hotel reservations? In particular, travelers from overseas. This is what I'm trying to figure out. I need to promote a hotel; obviously, I need to deliver a result. There are a couple of different promotion methods, PPC, SEO and affiliate program (kind of). I get the impression that marketing using a type of affiliate program scheme is one of the most effective methods to promote. More specifically, using travel website like Travelocity Expedia Orbitz Hotels.com seems like very effective. And thus, my question, "How do travelers make hotel reservations? In particular, travelers from overseas." If, say, 60% of travelers make hotel reservations using these websites, then the hotel that I am going to promote must get their hotel listed in these websites. That's what I'm trying to figure out.
My first question would be, where is the hotel? Large hotel sites like the ones you mentioned are great, but often travellers search for more localized results. Try submitting the hotel to as many localized booking sites as possible.
Ok, my question is this. What percentage of travelers book hotels through travel sites both large and small (local), instead of booking directly?