How Do The Holidays Affect PPC Advertising?

For those using PPC in the U.S., are you running your campaigns during Xmas Eve, Xmas, New Year's Eve, and New Years Day?

I don't have any experience with this but it would seem that although no one is at work, many of these people would be with family or doing something other than surfing the web during these days.

Am I wrong about this? Is PPC just as effective or more so on these holidays? Are you people still running your campaigns during these times?

 

you are right.
Traffic degraded much in holidays

 

People are visiting less than normal

 

I find weekends tend to be bad too. Most people surf at work or right after IMHO.

 

I'd be interested in knowing how everyone's Xmas was on a performance level. Did you see a huge drop in sales?

 

Only about 10% here from the 3 days prior to Christmas.

 

The initial Winter Break Brought me a ton of traffic, but on the actual holiday of Christmas my traffic was way down as well as my amount of clicks.

 

People are all out eating turkey and having a good time so they can't click ads .

 

Pretty Much, it sucks.